Inbound Marketing Lead Generation Software
Inbound lead generation is the creation of content and campaigns that bring in website visitors and converts them into leads. Some of the tactics that can be considered inbound include content marketing, blogging, SEO, lead nurturing, live chat/message, and, to some extent, programmatic advertising. Lead generation has been around for a long time, but methods have changed from simply finding a customer early on in their sales journey and sending the sales team their way. The self-directed buyer is inundated [...]